Updated 12 November 2024

1. Introduction and Contact Information

This Privacy Notice for S.E.W. North Filtration A/S (“we,” “us,” or “our”) explains how and why we may collect, use, store, and share (“process”) your personal information when you engage with our services (“Services”), including when you:

• Visit our website at Northfiltration.com or any of our sites that link to this Privacy Notice.
• Interact with us through related means, such as sales, marketing, or events.

If you have any questions or concerns, this Privacy Notice will help you understand your privacy rights and choices. We are responsible for deciding how your personal data is managed. If you disagree with our practices, please do not use our Services. For further questions, please contact us at info@northfiltration.com.

S.E.W. North Filtration A/S acts as the data controller and oversees the processing of your personal data, either directly or through appointed parties. For questions regarding data processing, please reach out to us via the contact details provided on our website.

 

1.1. Contact information

 

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2. What Personal Data Do We Process?

Personal data includes any information that can identify you as an individual. The data we process varies depending on our relationship with you and is outlined below:

• Website Visitors: We process data collected via cookies, such as IP address, device type, and interactions on our site (e.g., pages viewed, content accessed). See our Cookie Policy for more details.
• Subscribers: We process your email address to deliver newsletters and updates.
• Representatives of Customers or Suppliers: We process your name and contact information, company-related details (company name, role, contact details, billing info), and data relevant to our business relationship (e.g., products and services ordered).
• General Data Collection: We may process any information you exchange with us through customer service or other communication with S.E.W. North Filtration A/S or our team members.

We may also occasionally collect data from publicly available sources or third parties, such as social media platforms and marketing companies. For instance, if you log in to our website or services through a social media account, we may receive basic details about your social profile.

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3. Purposes for Processing Your Personal Data

We use the personal data described above for the following purposes:

• Website Improvement and Maintenance: We use cookies and similar tools for statistical analysis, enabling us to gather anonymous, aggregated data on how visitors use our site.
• User Experience Enhancement: We may generate anonymous, aggregated statistics to identify potential improvements and serve relevant advertising.
• Marketing Communications: We send newsletters and updates that you have subscribed to, along with other marketing materials. You can opt-out at any time.
• Communication: We share updates and information about S.E.W. North Filtration A/S, including invitations to events, exhibitions, and industry news.
• Feedback Requests: Occasionally, we may seek feedback via surveys to improve our services and offerings.
• Relationship Management: We use your information to manage orders, products, or services with companies we work with.
• Handling Inquiries and Complaints: If you reach out with questions or complaints, we will address your request appropriately.
• Customer Support: We aim to improve our customer service, using feedback to address requests and support needs efficiently.
• Sales Outreach: We may follow up on sales leads and assess interest in our products.
• Targeted Advertising: We or our advertising partners may display personalized ads based on your browsing history, purchase activity, or login details.

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4. Data Retention and Deletion

We retain your personal data only as long as necessary to fulfill the purposes described above, after which it will be deleted. For company representatives, your data is retained as long as you are the designated contact for that company, after which your details will be replaced with those of a new representative.

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5. Legal Grounds for Processing Your Personal Data

Most of our data processing is conducted based on legitimate interest, meaning we use your information responsibly in a way that respects your privacy. Our legitimate interests include:

• Fulfilling our commitments with the organization you represent and managing that relationship.
• Sending newsletters, updates, and marketing materials that may be of interest.
• Operating our website and conducting statistical analysis for site improvement.

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6. Sharing Your Personal Data

We may share your data within S.E.W. North Filtration A/S and with other entities within the company group for purposes such as coordinating, planning, and organizing operations. We may also share your data with third parties, such as service providers, agents, distributors, or suppliers. Third parties are allowed to process data only per our instructions, and we ensure security through agreements with these partners.

When transferring data outside the EU/EEA, we implement necessary security measures, including the EU Commission’s standard contractual clauses.

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7. Your Rights Regarding Data Processing

Per data protection laws, you have specific rights concerning the processing of your personal data, including:

• Access to Your Data
• Right to be Informed
• Right to Rectification
• Right to Request Deletion or Restrict Processing
• Right to Data Portability
• Right to Object to Data Processing
• Right to Withdraw Consent: Withdrawal does not affect the lawfulness of processing based on prior consent.
• Right to Lodge a Complaint: If you believe we are not complying with applicable laws, you can submit a complaint to a data protection authority.

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8. Additional Global Privacy Considerations

8.1 International Data Transfers
If you access our Services outside our country of operation, your information may be transferred internationally. We safeguard data transferred to countries with different privacy laws, using methods like the Standard Contractual Clauses approved by regulatory authorities.

8.2 Children’s Privacy
Our Services are not directed to children under the age of 13 (or as stipulated by local law). If we inadvertently collect data from a child, we will delete it per applicable laws. Parents or guardians may contact us if they believe their child has provided personal information.

8.3 Automated Decision-Making and Profiling
We may use automated processes to analyze data for service improvement and personalized experiences. Users can object to automated decision-making or request human intervention where permitted by law.

8.4 Data Breach Notification
If a data breach occurs, we will notify affected individuals and relevant authorities in line with legal requirements (e.g., GDPR, CCPA).

8.5 Data Security Measures
We employ technical and organizational safeguards (e.g., encryption, access control policies) to protect your data from unauthorized access. However, please note that no online transmission or storage can be guaranteed as fully secure.

8.6 Data Subject Rights Across Regions
Depending on your jurisdiction, you may have additional rights under local privacy laws. For instance, EU/EEA, California, and Brazilian residents may have specific rights applicable to them.

8.7 Do Not Track and Opt-Out Mechanisms
Our website may not respond to “Do Not Track” signals due to the lack of a universal standard. You can opt-out of certain tracking mechanisms (e.g., cookies) by adjusting your browser settings.

8.8 Contact for International Privacy Queries
For EU residents, you may contact our Data Protection Officer at Info@northfiltration.com. For California residents or other inquiries, please reach us at Info@northfiltration.com.

8.9 Consent Management and Cross-Border Privacy Requirements
If required by local law, we will obtain consent before processing sensitive personal data. International users may have region-specific consent frameworks that we respect.

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9. Personal Data processed for the following purposes and using the following services

• Privacy Policy

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9. Cookie Policy

Like many websites, we use cookies to collect data during visits to our pages. Cookies identify the device rather than the individual. More details are provided in our Cookie Policy.

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10. Policy Updates

If there are updates to this privacy policy, we will publish the new version on our website. Please review periodically to stay informed about how we handle your personal data.