Understanding Our Policies
Privacy Policy
Explore how S.E.W. North Filtration A/S safeguards your data and ensures a seamless browsing experience with our comprehensive policies.
Data Policies
Why Our Policies Matter
At S.E.W. North Filtration A/S, we prioritize your privacy and the security of your data. Our Cookie and Privacy Policies are designed to provide transparency about how we collect, use, and protect your personal information. Understanding these policies is crucial as they outline your rights and our obligations, ensuring a trustworthy relationship between us and our valued customers.
By clearly defining how we handle your data, we aim to enhance your confidence in our services. Our policies are crafted to comply with legal standards and reflect our commitment to ethical practices. We encourage you to familiarize yourself with these policies to make informed decisions about your interactions with our website.
Privacy Data Collection
Privacy Policy
Last Updated: 18-Mar-2025
Effective Date: 10-Oct-2024
This Privacy Policy describes how S.E.W. North Filtration A/S (“we”, “us”, “our”) collects, uses, stores, shares, and protects your personal data when you access or use our website (the “Service”) at https://northfiltration.com. By accessing or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Service.
1. Introduction and Scope
We are committed to protecting your privacy and ensuring that your personal data is handled in a safe, lawful, and transparent manner in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This policy explains:
- What data we collect
- How we use and share your data
- The legal bases for processing your data
- Your rights regarding your data
- How data is retained, transferred, and protected
- Procedures in the event of a data breach
- Details on any automated decision-making and profiling (if applicable)
2. Information We Collect
We collect personal data that you voluntarily provide when using our Service. This may include, but is not limited to:
Personal Identification Data:
Name, email address, mobile number, physical address, work address.Payment Information:
Credit/debit card details and related billing information.Usage Data:
Information about your interaction with our website (e.g., pages visited, time spent on pages).Marketing and Feedback Data:
Data provided through customer feedback, testimonials, and marketing communications.
We may also collect anonymous or aggregated data that does not identify you directly.
3. Purposes for Processing Personal Data
Providing and Managing the Service
We collect personal data to create and maintain user accounts, process orders or quotes, and provide customer support. This enables us to fulfill our contractual obligations and ensure the smooth operation of our Service.
- Marketing and Promotional Activities
We may use your contact information (e.g., email address) to send updates, newsletters, or promotional offers—subject to your consent where legally required.
- Digital Marketing Services
We use third-party marketing tools to improve and optimize our outreach. This includes Google Ads for search engine marketing, remarketing, and delivering personalized advertisements. Additionally, we use Brevo and HubSpot to manage newsletter subscriptions and email communications. These platforms may collect and process your email address, browsing behavior, and engagement data, in accordance with their respective privacy policies.
- Improving Our Services
We analyze usage data (such as pages visited or time spent on our site) to enhance and optimize the performance of our Service. This helps us identify errors, refine our content, and enhance the overall user experience.
- Legal and Compliance Purposes
We process personal data to comply with applicable laws, resolve disputes, enforce agreements, prevent fraud, and maintain the security of our Service. This may include responding to lawful requests by public authorities or other legal obligations.
Rights Enablement (Data-Subject Rights)
Your GDPR Rights and How to Exercise Them
You have the right to request access to, correction, or deletion of your personal data. You can also request restriction of processing, object to processing, and obtain a copy of your data in a portable format.
- To exercise these rights, please email us at Info@northfiltration.com
- We will respond within 30 days of receiving your request.
- If you are unsatisfied with our response, you may lodge a complaint with your local data protection authority.
Legal Bases for Processing
Under the GDPR, we process your personal data on the following legal grounds:
- Consent: When you have provided clear consent for a specific purpose.
- Contractual Necessity: To fulfill our obligations under an agreement with you.
- Legal Obligation: To comply with legal requirements.
- Legitimate Interests: When processing is necessary for our legitimate interests, provided these interests do not override your rights and freedoms.
4. Security
We take data security seriously and continuously evaluate tools and practices that help safeguard personal information:
Secure Email
We use Microsoft Outlook as our primary email service. Outlook applies Transport Layer Security (TLS) protocols to help prevent unauthorized access, limit data exposure, and protect sensitive emails in transit. However, please note that no method of email transmission is fully secure. If you have concerns about sending sensitive information via email, please contact us to arrange a more secure alternative.
Security Plugins
Our website uses security-related plugins like Wordfence and Really Simple Security to detect and block threats, monitor login attempts, and help mitigate unauthorized access. These plugins collect certain technical data—such as IP addresses and browser information—to identify potential malicious activity and protect website integrity.
Privacy Compliance (Consent Management)
We employ consent management tools CookieYes to help ensure compliance with data protection and privacy regulations. These tools:
- Present you with a clear cookie banner upon your first visit, describing the categories of cookies and requesting your consent where required.
- Allow you to accept or reject non-essential cookies based on your preference.
- Provide a user-friendly mechanism to withdraw or modify consent at any time, thus supporting your GDPR rights enablement.
While we strive to implement robust technical and organizational measures, no security practice is completely foolproof. If you have questions or concerns about our security measures, please contact us at info@northfiltration.com or on phone +45 54 60 20 80.
How We Share Your Information
We may share your personal data with trusted third parties under strict conditions and only for purposes consistent with this Privacy Policy:
Service Providers:
Vendors who assist with payment processing, marketing, analytics, data storage, and security. These partners are contractually obligated to use your data solely for the purposes we specify and in compliance with applicable laws.Legal and Regulatory Authorities:
When required by law, regulation, or legal process, or to enforce our policies.Business Transfers:
In the event of a merger, acquisition, or asset sale, your data may be transferred as part of the transaction.- Third-Party Marketing and Analytics Services:
“In order to enhance our marketing and communication efforts, we share certain personal data with trusted third-party service providers:- Google Ads: Used for managing our online advertising campaigns and remarketing efforts.
- Brevo and HubSpot: Used for managing and sending email newsletters, as well as for analyzing engagement with our communications.
We ensure that these providers adhere to strict data processing agreements and comply with applicable data protection laws. Any data transferred to these providers is subject to appropriate safeguards, including any necessary international data transfer mechanisms.”
5. International Data Transfers
Your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA) that may have data protection laws different from those in your country. In such cases, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission, to provide an adequate level of protection for your data.
“Data shared with our marketing service providers, including Google Ads, Brevo, and HubSpot, may be processed in countries outside the European Economic Area (EEA). In such cases, we have implemented appropriate safeguards to ensure that your data is protected in accordance with applicable data protection laws.”
6. Data Breach Notification
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authorities in accordance with applicable law. Our notification will include the nature of the breach, the likely consequences, and the measures taken (or proposed) to address the breach.
7. Automated Decision-Making and Profiling
We do not engage in automated decision-making that produces legal effects or similarly significant impacts on you. Should we implement any automated processing in the future that significantly affects your rights, we will inform you and provide meaningful information about the logic involved and the significance and envisaged consequences of such processing.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:
Active Account Maintenance:
From 90 days up to 2 years after user accounts become inactive.Legal or Regulatory Requirements:
For longer periods when required for record-keeping, legal compliance, fraud prevention, or to protect our legal rights.
Anonymous or aggregated data may be stored indefinitely.
9. Your Rights
Under applicable data protection laws, you have the following rights regarding your personal data:
Right of Access:
Request a copy of your personal data.Right to Rectification:
Request correction of inaccurate or incomplete data.Right to Erasure (“Right to be Forgotten”):
Request deletion of your personal data, subject to legal or contractual restrictions.Right to Restrict Processing:
Request limitations on how your data is processed.Right to Data Portability:
Request that your data be transferred to you or a third party.Right to Object:
Object to processing, including for direct marketing.Right to Withdraw Consent:
Withdraw consent at any time (this will not affect the lawfulness of prior processing).
To exercise these rights, please contact us at:
Email: Info@northfiltration.com
If you are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority.
10. Cookies and Tracking Technologies
Our Service uses cookies and similar tracking technologies to enhance your experience. These technologies allow us to:
- Recognize you when you visit our website.
- Understand how you interact with our site.
- Provide relevant content and advertisements.
Marketing Cookies:
“Our Service also uses cookies and similar tracking technologies provided by third-party advertising services, including Google Ads. These tools collect data such as your IP address, cookie identifiers, and browsing behavior to help us deliver personalized advertisements and improve our marketing efforts. For more details on how Google handles your data, please review their Privacy Policy.”
For more details, please refer to our Cookie Policy.
11. Security Measures
We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. While we strive to secure your data, no security measure is 100% foolproof.
12. Third-Party Links
Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We recommend that you review the privacy policies of every website you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page and become effective 180 days after publication. We encourage you to review this policy regularly to stay informed about our data practices.
14. Additional Privacy Rights for Specific Regions
This section supplements and, for Users in the relevant regions, supersedes any conflicting provisions elsewhere in this Privacy Policy. Detailed information regarding the categories of data processed, the purposes, recipients, and retention periods is available in the “Detailed Information on the Processing of Personal Data” (accessible upon request or as a separate document).
For Users in Switzerland, in accordance with the Swiss Federal Act on Data Protection, you have the following rights:
- Right of Access: To obtain confirmation as to whether we process your personal data and to access that data.
- Right to Object and Restrict Processing: To object to or request restriction of the processing of your personal data—including requesting deletion or preventing certain disclosures to third parties.
- Right to Data Portability: To receive your personal data in a structured, commonly used, and machine-readable format and to have it transferred to another controller.
- Right to Correction: To request correction of inaccurate or incomplete personal data.
Requests to exercise these rights should be directed to us using the contact details provided in Section 15. Such requests are free of charge and will be processed in accordance with applicable law.
This section applies to Users in Brazil under the Lei Geral de Proteção de Dados (LGPD). For such Users, the following apply:
- Legal Bases for Processing: We process your personal information only when we have a legal basis, such as your consent, compliance with legal obligations, contract performance, public policies, legitimate interests, or credit protection.
- Your Rights: You have the right to:
- Obtain confirmation of the existence of processing activities.
- Access your personal information.
- Request rectification of incomplete, inaccurate, or outdated personal information.
- Request the anonymization, blocking, or deletion of unnecessary or excessive personal information or data processed in non-compliance with the LGPD.
- Receive information about your right to provide or deny consent and the consequences thereof.
- Obtain details on third parties with whom your personal information is shared.
- Request data portability (except for anonymized information).
- Request deletion of your personal information processed on the basis of consent, subject to applicable exceptions.
- Revoke your consent at any time.
- Lodge a complaint with the National Data Protection Authority (ANPD) or relevant consumer protection bodies.
- Oppose processing that is not in compliance with the LGPD.
- Request clear information about the criteria and procedures used for any automated decision-making, and request a review of such decisions if they affect your interests.
To exercise these rights, please contact us using the details provided in Section 15. We will respond promptly and in accordance with applicable law.
This section applies to Users residing in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, and Montana. For these Users, the following rights apply:
- Notice at Collection:
You will be provided with timely notice about the categories of Personal Information collected or disclosed in the past 12 months. - Your Rights:
You have the right to:- Access your Personal Information.
- Request correction of inaccurate Personal Information.
- Request deletion of your Personal Information.
- Obtain a portable copy of your Personal Information.
- Opt-out of the sale or sharing of your Personal Information.
- Receive non-discriminatory treatment for exercising your privacy rights.
- Additional Rights for California Residents:
- The right to opt out of the sharing of your Personal Information for cross-context behavioral advertising.
- The right to limit the use or disclosure of your Sensitive Personal Information to only that which is necessary for providing our services.
- Additional Rights for Residents of Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, and Montana:
- The right to opt out of processing for targeted advertising or profiling that produces legal or similarly significant effects.
- Additional Rights for Residents of Utah and Iowa:
- The right to opt out of processing of your Personal Information for targeted advertising and sensitive personal information.
To exercise these rights, please submit your request via the contact details provided in Section 15. We require verification of your identity before processing any request. Requests are free of charge and will be handled in accordance with applicable law.
15. Contact Information and Data Protection Officer
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:
Jacob Jacobsen
S.E.W. North Filtration A/S
Europavej 11,
4930, Denmark
Email: Info@northfiltration.com
Phone: +45 54602080
Phone
For inquiries related to our Cookie Policy and Privacy Policy, please reach out to us at +45 54 60 20 80
Address
S.E.W. North Filtration A/S
Europavej 11
DK 4930 Maribo
Denmark