Privacy Policy

This Privacy Policy describes how S.E.W. North Filtration A/S (“we”, “us”, “our”) collects, uses, stores, shares, and protects your personal data when you access or use our website (the “Service”) at https://northfiltration.com. By accessing or using our Service, your personal data may be processed as described in this Privacy Policy and in accordance with applicable law.

We are established in Denmark, Europe, but our website and services are intended for and may be accessed by users globally. Our website and services are primarily intended for business and professional users.

1. Introduction and Scope

We are committed to protecting your privacy and ensuring that your personal data is handled in a safe, lawful, and transparent manner in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

This policy explains:

• what data we collect
• how we may use and share your data
• the legal bases for processing your data
• your rights regarding your data
• how data is retained, transferred, and protected
• procedures in the event of a data breach
• details on any automated decision-making and profiling, where applicable

2. Information We Collect

We collect personal data that you voluntarily provide when using our Service. This may include, but is not limited to:

• Personal Identification Data:
  Name, email address, mobile number, phone number, company name, work address, country, and other contact details you choose to provide through our forms or communications.
• Form Submission Data:
  Information you submit when contacting us, requesting information, requesting a quote, or otherwise interacting with our website forms.
• Usage Data:
  Information about your interaction with our website, such as pages visited, time spent on pages, browser type, device information, IP address, referring pages, and other technical or diagnostic information.
• Marketing and Feedback Data:
  Data provided through customer feedback, testimonials, marketing communications, and engagement with our campaigns or website content.

We may also collect anonymous or aggregated data that does not identify you directly.

3. Purposes for Processing Personal Data

Providing and Managing the Service

We collect personal data to respond to enquiries, manage contact requests, provide quotes or requested information, and support our business communications. This enables us to operate our Service effectively and respond to users appropriately.

Marketing and Promotional Activities

We may use your contact information, such as your email address, to send updates, relevant business communications, or promotional materials, subject to your consent where legally required.

Digital Marketing Services

We may use third-party marketing tools to improve and optimize our outreach. This may include Google Ads, LinkedIn, and Meta platforms (such as Facebook and Instagram) for campaign measurement, audience building, remarketing, and delivering more relevant advertisements.

Where permitted by applicable law and based on consent where required, we may use information you provide through our contact forms, together with information about your visits to and interactions with our website, to tailor and target our marketing on platforms such as Google, LinkedIn, and Meta (including Facebook and Instagram), including for audience building, remarketing, and showing more relevant advertisements.

Depending on the technologies in use and your cookie preferences, we may collect and use information about how visitors interact with our website, including pages viewed, website activity, engagement with content, and inferred interests or audience segments for marketing purposes.

This information may be used to measure campaign performance, build relevant advertising audiences, and show more relevant ads to people who have previously visited our website or engaged with our content, where permitted by law and based on consent where required.

We also use HubSpot to manage website forms, contact submissions, and related communication and marketing activities. Depending on the configuration of our website and your cookie preferences, HubSpot may collect and process data such as contact details, form activity, browsing behavior, and engagement data in accordance with its own privacy practices and our agreements with it.

These platforms may collect and process data such as your email address, browsing behavior, cookie identifiers, and engagement data in accordance with their respective privacy policies and applicable law.

Improving Our Services

We analyze usage data, such as pages visited or time spent on our site, to enhance and optimize the performance of our Service. This helps us identify errors, refine our content, and improve the overall user experience.

Legal and Compliance Purposes

We process personal data to comply with applicable laws, resolve disputes, enforce agreements, prevent fraud, and maintain the security of our Service. This may include responding to lawful requests by public authorities or other legal obligations.

4. Legal Bases for Processing

Under the GDPR, we process your personal data on the following legal grounds:

• Consent: When you have provided clear consent for a specific purpose, including where required for non-essential cookies or marketing communications.
• Contractual Necessity: To take steps at your request or fulfill our obligations under an agreement with you.
• Legal Obligation: To comply with legal requirements.
• Legitimate Interests: When processing is necessary for our legitimate interests, including operating and improving our website, responding to enquiries, maintaining security, and promoting our business, provided these interests do not override your rights and freedoms.

5. Security

We take data security seriously and continuously evaluate tools and practices that help safeguard personal information.

Secure Email

We use Microsoft Outlook as our primary email service. Outlook applies Transport Layer Security (TLS) protocols to help prevent unauthorized access, limit data exposure, and protect sensitive emails in transit. However, no method of email transmission is fully secure. If you have concerns about sending sensitive information by email, please contact us to arrange a more secure alternative where appropriate.

Security Plugins

Our website uses security-related tools and plugins, including Wordfence and Really Simple Security, to detect and block threats, monitor login attempts, and help mitigate unauthorized access. These tools may collect certain technical data, such as IP addresses and browser information, to identify potential malicious activity and protect website integrity.

Privacy Compliance (Consent Management)

We use CookieYes to help ensure compliance with data protection and privacy regulations. CookieYes helps us:

• present a cookie banner describing the categories of cookies and requesting consent where required
• allow you to accept or reject non-essential cookies
• provide a mechanism to withdraw or modify consent at any time

Where relevant, consent for cookies and certain marketing-related processing may also be recorded through the systems we use, including CookieYes and HubSpot, depending on the interaction involved.

While we strive to implement robust technical and organizational measures, no security practice is completely foolproof. If you have questions or concerns about our security measures, please contact us at info@northfiltration.com or by phone at +45 54 60 20 80.

Privacy by Design and Default

In addition to technical safeguards, we apply privacy by design and default across our processes where appropriate. This means we aim to collect only the data necessary for specified purposes, restrict access where needed, use privacy-conscious settings, and assess privacy risks when introducing new tools or systems.

6. How We Share Your Information

We may share your personal data with trusted third parties under strict conditions and only for purposes consistent with this Privacy Policy:

• Service Providers:
  Vendors who assist with hosting, forms, marketing, analytics, data storage, website operations, and security. These partners are contractually obligated to use your data only for the purposes we specify and in compliance with applicable laws.
• Legal and Regulatory Authorities:
  When required by law, regulation, legal process, or to enforce our policies.
• Business Transfers:
  In the event of a merger, acquisition, or asset sale, your data may be transferred as part of the transaction.
• Third-Party Marketing and Analytics Services:
  In order to support our marketing and communication efforts, we may share certain personal data with trusted third-party service providers, including Google Ads, LinkedIn, Meta, HubSpot, and CookieYes.
  • LinkedIn: Used for managing our online advertising campaigns, audience building, campaign measurement, and remarketing efforts.
  • Google Ads: Used for managing our online advertising campaigns, audience building, campaign measurement, and remarketing efforts.
  • Meta: Used for managing our online advertising campaigns, audience building, campaign measurement, and remarketing efforts.
  • HubSpot: Used for managing website forms, contact handling, and related marketing or sales communications.
  • CookieYes: Used for managing cookie consent preferences and related compliance records.
  We ensure that these providers are subject to appropriate contractual and legal safeguards. Any data transferred to these providers is processed in accordance with applicable data protection laws.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA) that may have data protection laws different from those in your country.

As we are based in Denmark, Europe, we apply GDPR standards to our handling of personal data. However, because our website is accessible globally and some of our service providers operate internationally, personal data may be processed outside the EEA.

Where such transfers occur, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission or other lawful transfer mechanisms.

Data shared with service providers, including Google Ads, LinkedIn, Meta, HubSpot, and CookieYes, may be processed in countries outside the EEA. In such cases, we implement appropriate safeguards to protect your personal data in accordance with applicable law.

8. Data Breach Notification

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and the relevant supervisory authorities in accordance with applicable law. Our notification will include the nature of the breach, the likely consequences, and the measures taken, or proposed, to address the breach.

9. Automated Decision-Making and Profiling

We do not currently engage in automated decision-making that produces legal effects concerning you or similarly significantly affects you.

We may use personal data for analytics, audience segmentation, campaign measurement, and remarketing, where permitted by law and based on consent where required.

If we introduce materially different profiling or automated decision-making activities in the future, we will update this Privacy Policy and implement any safeguards required by applicable law, including conducting a Data Protection Impact Assessment where required.

10. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• Enquiries and Business Communications: For as long as necessary to respond to your request, manage ongoing communications, and maintain appropriate business records.
• Legal or Regulatory Requirements: For longer periods when required for record-keeping, legal compliance, fraud prevention, or to protect our legal rights.
• Consent Records: For as long as necessary to document and demonstrate consent choices where required by law.

Anonymous or aggregated data may be stored for a longer period, including indefinitely where it no longer identifies any individual.

11. Your Rights

Under applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data, subject to legal or contractual restrictions.
• Right to Restrict Processing: Request limitations on how your data is processed.
• Right to Data Portability: Request that your data be transferred to you or a third party where applicable.
• Right to Object: Object to processing, including for direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time. This will not affect the lawfulness of processing carried out before withdrawal.

We maintain appropriate records of consent and withdrawal where required for compliance and accountability. You may contact us to request information about your consent status where applicable.

To exercise these rights, please contact us at:
Email: info@northfiltration.com

If you are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority or, in Denmark, with Datatilsynet (the Danish Data Protection Agency).

12. Cookies and Tracking Technologies

Our Service uses cookies and similar tracking technologies to enhance your experience. These technologies allow us to:

• recognize you when you visit our website
• understand how you interact with our site
• provide relevant content and advertisements
• measure the effectiveness of our campaigns

Marketing Cookies

Our Service may use cookies, pixels, tags, and similar tracking technologies provided by third-party advertising and marketing services, including Google Ads, LinkedIn, and Meta platforms (such as Facebook and Instagram), to support analytics, campaign measurement, audience segmentation, and remarketing activities.

These technologies may collect information such as your IP address, cookie identifiers, browser activity, pages viewed, form interactions, and engagement with our website. This information may be used to understand visitor interests and behaviour, measure the effectiveness of our campaigns, create relevant advertising audiences, and show more relevant ads on third-party platforms, subject to your consent where required by law.

For more details on how Google handles your data, please review its Data Policy.

For more details, please refer to our Cookie Policy.

13. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We recommend that you review the privacy policies of every website you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page and become effective upon publication unless otherwise stated. We encourage you to review this policy regularly to stay informed about our data practices.

15. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the details below.

S.E.W. North Filtration A/S
Privacy Contact: Jacob Jacobsen, General Manager
Europavej 11
4930 Maribo
Denmark

Email: info@northfiltration.com
Phone: +45 54 60 20 80